Based on an analysis of mobile data traffic Flash Networks, found that Instagram video viewing exceeded YouTube on July 4th and actually achieved close to 28% percent of total video hits. Surprisingly, in comparison with Instagram’s sharp spike, YouTube video and Vine video remained flat – while Instagram saw a rapid increase.

These findings, based on Flash Networks’ Harmony Analytics data, demonstrate the success of Instagram’s video launch last month and the growing popularity of subscribers using video to capture memorable holiday moments. Google’s YouTube is still clearly the most popular video service, and continues to maintain its superiority in the total volume of mobile video traffic.

“As video rapidly grows in all formats, it appears Instagram video is achieving tremendous success. Maybe it’s the ADD generation – and video is quick and real,” said entrepreneur Ron Hershco.


SOURCE http://www.jewocity.com/blog/instagram-outranks-youtube-vine/9036

Ron Hershco, an Israeli entrepreneur with holdings in multiple companies, including marketing conglomerates in Israel expressed satisfaction at the recently released news that Moody’s Investors Service affirmed Israel’s A1/(P)A1 government debt ratings and stable outlook.  

According to the news, Moody’s said several key drivers led to this affirmation. First, continued resilience of the Israeli economy and the external position therein affect the rating positively. Secondly, the expectation for ongoing improvement of the country’s debt metrics make for favorable market access. Finally, Moody’s says ongoing geopolitical risks, as a rating factor, seem to be being mitigated, and Israel’s close relationship with the US balance risk factors.

Moody’s Statement indicated:

“The first factor driving the affirmation of Israel’s A1 government bond ratings relates to its economic resiliency. Growth in the small, open economy has been sustained even with shrinking demand from Europe, a key trading partner. The country’s high-tech niche and entrepreneurial culture have continued to underpin its latent dynamism and attract sizable FDI inflows.”

Hershco, a well-known real estate developer focused on urban development, affordable housing and high-rise condominium complexes in the New York City area, also added this on the rating:

“Indeed, the entrepreneurial spirit which exists in Israel is something remarkable and leaves the marketing industry – as well as many others primed and ready for growth.  The opportunity here is really something quite unique,” added Hershco. “We were not surprised at Moody’s rankings.”


SOURCE http://everything-pr.com/moodys-affirms-israels-a1-ratings/245020/

Mobile marketing  global performance marketing company Matomy Media Group announced the beta launch of Mobit, its new media buying tracking and analytics tool for mobile performance campaigns. Mobit will be publicly unveiled at Affiliate Summit East, Aug. 18-20, in Philadelphia, Pennsylvania  The new product offers a one-stop shop to manage all mobile advertising campaigns.

“The Start-up nation of Israel continues to unveil amazing companies, despite the perceived political conflicts that exist in the region. From the recent sale of WAZE for over $1 Billion to many others, the truth is that Israel continues to innovate in many different technology arenas, including of course mobile development,” said entrepreneur Ron Hershco.

“Mobit offers affiliates, advertisers and media buyers a comprehensive solution for enhancing their mobile media buying campaign margins and profits through exceptional tracking, reporting and insights. Mobile is the future of online advertising,” said Ofer Druker, CEO of Matomy Media Group.


SOURCE http://everything-pr.com/israel-mobile-marketing-going-up/244909/

Gazit-Globe (TASE:GZT), one of the world’s leading multi-national real estate companies focused on the acquisition, development and redevelopment of supermarket-anchored shopping centers, announced the closing of its public offering of 10,439,020 shares on the Tel-Aviv Stock Exchange at a price of NIS 47.9 per share (approx. $13.25 per share). Gazit-Globe intends to use the proceeds from the offering for general corporate purposes and to reduce outstanding lines of credit.

“Whether it is projects of Ron Hershco, or real estate in the North, financing of real estate projects remains available in a unique manner in the State of Israel.  Israeli real estate continues to thrive and its an exciting time with a lot of opportunities.  Many in the International community were excited to hear of the success in the markets of Gazit-Globe,” said Ami Mesika.

Gazit-Globe is one of the largest owners and operators of supermarket-anchored shopping centers in the world. In addition, the Company is active in North America in the healthcare real estate sector. Gazit-Globe is listed on the New York Stock Exchange (NYSE:GZT) and the Tel Aviv Stock Exchange (TASE:GZT) and is included in the TA-25 and Real-Estate 15 indices in Israel. Gazit Globe owns and operates over 600 properties in more than 20 countries, with a gross leasable area of approximately 6.8 million square meters and a total value of more than $20 billion.


SOURCE http://www.jewocity.com/blog/gazit-globe-real-estate-success-in-israel/8813