Based on an analysis of mobile data traffic Flash Networks, found that Instagram video viewing exceeded YouTube on July 4th and actually achieved close to 28% percent of total video hits. Surprisingly, in comparison with Instagram’s sharp spike, YouTube video and Vine video remained flat – while Instagram saw a rapid increase.

These findings, based on Flash Networks’ Harmony Analytics data, demonstrate the success of Instagram’s video launch last month and the growing popularity of subscribers using video to capture memorable holiday moments. Google’s YouTube is still clearly the most popular video service, and continues to maintain its superiority in the total volume of mobile video traffic.

“As video rapidly grows in all formats, it appears Instagram video is achieving tremendous success. Maybe it’s the ADD generation – and video is quick and real,” said entrepreneur Ron Hershco.


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